Telecom service providers are today able to provide an enriched single-window experience to consumers for discovering digital content related to information, services, news,entertainment and much more. The field of digital VAS is today expanding to provide solutions to suit each and every end user’s requirements. The more traditional versions of SMS based value added services are giving way to digital infotainment services, mobile advertising, mobile TV and much more.
4. Outage Management Systems
Modern digital outage management systems implemented in the telecom industry today can accurately predict size and duration of outages,raise alarms,calculate estimated restoration times and manage crew assisting in restoration.They combine the functionality of the geographical information system(GIS), Automatic Meter Reading (AMR) and Interactive Voice Response(IVR) to make effective outage predictions and implement network tracing.
5. Unified User Profiling
It enables telecom operators to come up with a common platform to analyze huge volumes of user data with the help of analytical engines. It plays an extremely important role in several areas such as customer relationship management,customer segmentation, developing business practices to influence customer behavior in specific segments and managing the entire customer cycle from customer acquisition till churn and retention.
6. Business Intelligence (BI)
Business Intelligence solutions are widely adopted by telecom majors for reporting, dashboards and analytics to include capabilities such as predictive analysis,data mining,forecasting and optimization.The adoption of BI in telecommunications goes a long way towards improving core operations,identifying market trends and establishing forecasts. It also has several useful applications in product development, financial asset management, campaign analysis and service fulfillment.
The strides made by telecom companies in digitizing their operations has enabled them to bring new products, services, customer segments and geographies and build a culture of sustainable growth and create renewed enterprise business models. Going digital has opened up a plethora of opportunities for telecom to transform into a truly new-age industry.
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